{"id":14790,"date":"2020-08-12T16:40:46","date_gmt":"2020-08-12T14:40:46","guid":{"rendered":"https:\/\/www.prinux.com\/truly-refined-business-cards-with-grey-text\/"},"modified":"2020-08-20T15:33:48","modified_gmt":"2020-08-20T13:33:48","slug":"truly-refined-business-cards-with-grey-text","status":"publish","type":"post","link":"https:\/\/www.prinux.com\/en\/truly-refined-business-cards-with-grey-text\/","title":{"rendered":"Truly refined: business cards with grey text"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]<\/p>\n

For truly noble business cards, black text is often too rich in contrast – a subtle grey is better. However, to ensure that grey text is printed sharply and cleanly even at small font sizes, standard four-colour printing is not sufficient – a spot colour is required.<\/h5>\n

We have already written about spot colours for business stationery<\/a>\u00a0 in this blog – we were talking about particularly bright or metallic glittering colours. But did you know that spot colours are also important for the most discreet of all colours? Correct – we are talking about grey, which is usually only simulated in printing. This is because in standard four-colour printing most colour tones are represented by screen dots of different sizes in the basic colours cyan, magenta, yellow and black (CMYK).<\/p>\n

For a medium grey, for example, black dots cover exactly 50 % of the surface (see illustration below). Sometimes the grey is also composed of several screened colours (2nd row), for example to achieve a cooler or warmer colour shade. In both cases – especially with small, fine fonts – the text quality suffers: the letters appear frayed and blurred.<\/p>\n

It is quite different when grey is printed as a special colour – i.e. the grey is filled into the printing machine and then used as a solid tone on paper – then even the finest elements are always sharp, as shown here in the 3rd row.<\/p>\n

Under the magnifying glass you can see the difference quite clearly:<\/p>\n

 <\/p>\n

 <\/p>\n

\"Grauer-Text\"<\/a><\/p>\n

But “real grey” text is a visual treat even without a magnifying glass. It is rarely used on business cards, invitations and compliment cards in the age of industrial four-colour printing and is therefore an ideal stylistic element to stand out from the crowd.<\/p>\n

Provided you have the right supplier, this optical luxury is not expensive at all. As a card specialist, prinux, for example, also prints business stationery with the spot color grey on a daily basis, so the additional costs for the individual job are kept within narrow limits. Ask for free samples<\/a> of business cards with grey text and\/or a quotation<\/a> – you’ll be in for a pleasant surprise. (Please enter the keyword \u201cspot colour grey” in the comments field)[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

For truly noble business cards, black text is often too rich in contrast – a subtle grey is better. However, to ensure that grey text is printed sharply and cleanly even at small font sizes, standard four-colour printing is not sufficient – a spot colour is required. We have already written about spot colours for […]<\/p>\n","protected":false},"author":1,"featured_media":7921,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[63,62,9],"tags":[],"class_list":["post-14790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-style","category-technology","category-visitenkarten-en"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.prinux.com\/en\/wp-json\/wp\/v2\/posts\/14790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prinux.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prinux.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prinux.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prinux.com\/en\/wp-json\/wp\/v2\/comments?post=14790"}],"version-history":[{"count":0,"href":"https:\/\/www.prinux.com\/en\/wp-json\/wp\/v2\/posts\/14790\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prinux.com\/en\/wp-json\/wp\/v2\/media\/7921"}],"wp:attachment":[{"href":"https:\/\/www.prinux.com\/en\/wp-json\/wp\/v2\/media?parent=14790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prinux.com\/en\/wp-json\/wp\/v2\/categories?post=14790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prinux.com\/en\/wp-json\/wp\/v2\/tags?post=14790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}