They are a given for large companies, but SMEs often do without them: professionally printed envelopes. Yet high-quality business envelopes are no luxury at all, but an effective marketing tool that often even saves time.
How are telephone numbers correctly set on business cards? A question to which -again – there is no universal answer. Firstly, there are several recommendations, and secondly, even the standards do not guarantee optimal legibility. Here are the most important rules – and a simple recommendation at the end.
Employees who make themselves department heads; field staff who order too many cards; wrong addresses, wrong logos or simply typing errors … Yes – all this happens when business cards are ordered decentrally in a company. But much, much less often than some buyers fear. Overly complicated, multi-level approval workflows are therefore not worth the effort. The smarter way: Eliminate errors through clever ordering systems and limit approval to a maximum of two stages.
It’s not always the more, the better: This holds true for the paper weight of A4 forms. Whether you should have your company letterhead or billing forms printed on 80, 90, 100 or even 120g/m2 depends on more than just looks and feel.
The fact that business cards are more popular than ever despite digitalisation is probably in large part due to the tactile component of paper. You can not only see it, but also feel it and even hear it when you brush over it. With structured cardboards, these effects come across particularly well.
Which paper suits me? Or rather: our company? With business cards, it is particularly worthwhile to ask yourself this question. For in terms of price, a high-quality, carefully selected cardboard is hardly significant, but in terms of effect it is all the more important.
Business cards with coloured edges are unbeatably elegant – and now finally affordable: Thanks to a new printing process prinux offers cards with coloured edges at stunning prices.